Career Overview

Public relations specialists build and maintain a positive public image for organizations, businesses, and individuals. They create communication materials, manage media and public communications, support events and campaigns, monitor public opinion, and help organizations communicate effectively with their audiences.

Education

A bachelor’s degree in public relations, communications, journalism, marketing, English, business, or a related field is typically required. Students can also build experience through school publications, communications projects, events, volunteering, or internships. Strong writing, speaking, research, digital communication, and interpersonal skills are valuable.

Future Outlook

Public relations specialists should continue to be needed as organizations focus on reputation, public communication, community engagement, media relations, and digital communications. Social media and rapidly changing information environments are increasing the need for professionals who can create effective content, respond to public concerns, and manage an organization’s reputation. Employment opportunities are expected to grow faster than average in some markets. Current projections show 5% growth from 2024–2034 in the U.S. benchmark data.

Work Environment

Public relations specialists work in many industries and organizations, including businesses, nonprofit organizations, government, agencies, and communications firms. They may work in offices or remotely and regularly communicate with clients, colleagues, media representatives, and the public. Events, campaigns, and deadlines can sometimes require evening or weekend work.

Recommended High School Courses

• Journalism
• Psychology
• Public Speaking
• Communication
• Public Relations
• Marketing
• Computer Applications
• Principles of Advertising