Market research analysts gather and analyze data on consumers and competitors. They study market conditions to examine potential sales of a product or service and help companies understand the demand for these products.
A four-year bachelor's degree in market research, business administration, economics, statistics, or a related field is necessary to obtain this position. A higher degree (master's) in a related field, which may take an additional two-three years to earn, would be more valuable.
Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increasing use of data and market research across many industries.
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.