A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An influencer has the tools and authenticity to attract many viewers consistently and can motivate others to expand their social reach. An influencer may be anyone from a blogger to a celebrity to an online entrepreneur.
No formal is required for this position.
Historically, influencer marketing has been well received by ad agencies and brands, and an increasing number are making space in their strategies for the practice. For this reason, every indication points toward the continued growth of this marketing sector.
The work environment can vary from indoors and in a studio to outdoors on a mobile device.